• Understanding Color Psychology in Branding!!

      Colors are an important part of our lives, they define different layers of our personalities, add a flare to our daily lives and enable us to see the beauty in this world. While we love living in this colorful world, we often fail to truly understand the psychology behind use of colors [...]

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  • 3 Signs That Your Brand is Losing Focus!!

    Developing a marketing strategy is vital for every business. In order to adapt to the continuous changes and developments in the marketplace, companies tend to revise their marketing plans. Under such circumstances, there is always a possibility to lose focus from the brand’s principal [...]

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